Connecting with people was never easier unless chatting apps emerged. SMS text messages were the first of its type, which emerged 20 years ago. However, you could send only 160 characters as an SMS. The widespread use of the internet led to the emergence of chatting apps like WhatsApp, Facebook Messenger, Snapchat, etc. The rise in popularity of Smartphones made these apps more accepted by millions of people.
Chatting apps have made it easy to connect with people irrespective of their geographical differences at a much lower cost. They serve as an effective communication tool for most of the people around the globe.
Ideal for effective marketing
Businesses have started identifying the benefits behind these chatting apps and they consider them to be effective for customer communication. They allow business brands to reach a wide audience through a personalized approach. This type of personalized marketing can be extremely useful for data-driven organizations and chatting apps can offer all the tools required for this approach. Thus brands can connect with their customers in a more effective and meaningful way. It will drive more conversion, increase customer engagement, and raise brand loyalty without irritating the audience.
Innovation is also very important when using chatting apps for marketing. Brands have now started using chatbots and other modern methods like AR and VR, emojis, stickers, games, etc to make their marketing strategies more creative.
Focus on privacy and security
With the wide use of the internet, cyber crimes and fraud are also increasing. Over 40% of users fear the misuse of their crucial personal information. Therefore, modern chatting apps are giving more focus to privacy and security to protect their users from such threats. Thus, businesses can also ensure the safety of their customers while using these apps for marketing.
More integrations
With the rise in customer demands, chatting apps are trying for more integrations that would increase their usability. Thus, they are providing more features and services through their applications. Integration with other applications is also considered an effective option that would attract more users. Thus, other applications will also use these chatting apps to offer their services, helping customers to make their dealings more smooth.
Conversations increase conversions
Several studies have shown that chatting apps are more effective than many conventional marketing tools. This is many because chatting apps can directly increase the sale of a brand. Businesses may use direct messages to increase their sales. Businesses are trying to ensure their presence throughout the purchase journey of their customers. They help customers to clarify their doubts regarding the product or services and assist them in making their purchase decisions. Thus, customers purchase a product or service right from the chatting app.
Final Thoughts
Increased functionality is one of the major advantages offered by chatting apps. With the innovations in technology, users are expecting each app to offer them unique features that can provide them with more utility. This has led to the emergence of superapps, which are single apps that offer multiple services for users.